Announcement

Premier live events, engineered for scale.

HMN Productions is a vertically integrated entertainment company delivering festivals, stadium concerts, and branded experiences — built on full in‑house ownership of staging, lighting, LED, logistics, and crew. Official updates will be posted here.

Coming soon — slate announcement
About

South Africa’s vertically integrated production house

We design and deliver high‑impact festivals, arena concerts and cultural showcases with full in‑house control of the production value chain — from concept and staging to logistics, safety and technical execution. This model reduces third‑party dependency, improves speed, and ensures consistent world‑class quality.

What we do

Large‑scale music festivals, international artist tours, immersive branded activations, and custom cultural events.

Where we operate

Headquartered in South Africa with a centralized warehouse hub (Kyalami), built to deploy nationally and internationally.

How we’re built

Complete ownership of core assets (staging, LED, audio, lighting, effects), supported by a dedicated logistics fleet and elite crew.

Flagship

Seriva Festival — an AI‑hosted, next‑generation EDM experience

A futuristic festival anchored by a live AI host and cinematic stage environments. Seriva blends world‑class DJs with holographic intros, 8K LED visuals, laser mapping, synchronized effects, and interactive digital storytelling.

Immersive technology

Holographic elements, drone choreography, AR layers for VIPs, and synchronized control across light, sound and visuals.

Lifestyle zones

Premium lounges, curated food & cocktail markets, merch collabs and seamless brand activations that enhance the experience.

Global vision

Debuting in South Africa with plans to tour iconic international cities via partnerships or licensed editions.

Concerts

HMN Live Concerts — stadium & arena shows

A year‑round engine of headline concerts produced end‑to‑end in‑house. Targeted international talent, broadcast‑ready capture, and scalable hospitality deliver premium audience and sponsor value.

In‑house execution

Artist contracting, technical riders, staging, LED, lighting, and logistics — all managed by internal teams for speed and quality.

Digital reach

Livestream and premium on‑demand content unlock monetization beyond the venue.

Branded formats

From New Year spectacles to curated nightlife and partner showcases, built for sponsor integration.

Advantage

Ownership, speed, reliability

Asset ownership

We own the stages, LED walls, audio, lighting and special‑effects gear — eliminating rental dependencies and protecting margins.

Warehouse & fleet

Centralized Kyalami facility with climate‑controlled storage, test bays, and a branded transport fleet for rapid deployment.

Elite crew

Permanent core team with a vetted contractor pool for scale — disciplined safety and show control at stadium size.

Roadmap

Path to launch

Foundation

Asset procurement, warehouse commission, fleet build‑out, core team onboarding.

Seriva debut

Launch edition in a major SA city; cinematic tech stack and AI‑hosted experience.

Scale

Year‑round HMN Live concerts; sponsor partnerships and audience tech upgrades.

Global

Export Seriva as a modular touring brand with licensed or partnered editions.

FAQ

Common questions

When is launch?

We will announce dates and cities here. Follow this page for official updates only.

Submissions & pitches

Not open yet. Submission guidelines will be published closer to launch.

Sponsorships

We work with tier‑one partners across beverage, tech, fashion and telecom — details to be announced with the slate.

Media & press

Press contacts will be listed when public announcements begin.